Frequently asked questions

Is there a minimum spend on an Engagement Ring?

There is no minimum spend on an Engagement Ring. What we care most is that the individual is willing to take the time to tell us the basics – the simplest details of their story – which we will then weave into the design of the ring. That said, our engagement rings generally start at $10,000, and can vary based on the size and quality of the diamond or gemstones that we agree upon. It is often helpful if you can provide a general sense of your budget range, which we will use to determine the best options for your ring or other piece of jewelry.

Tell our story? That sounds long and quite frankly, a bit uncomfortable.

If there is one thing we could share with skeptics it’s to not worry about their story. Let us find your story, you just come to the table. Coming to the table means 3 hours of your time over the course of 1-3 months. Total time commitment from beginning to end is about 1-3 months, depending on the complexity of the ring.

Your storytelling service sounds cool but expensive…I want my budget to go towards the ring and the diamond, not so much an expensive service. How does your pricing compare to other “custom-made” options?

Our business model is explicitly designed to be the antithesis of the rest of the jewelry industry. We focus all of our resources on creating an exceptionally high quality product (hand-sculpted in New York), through an efficient and fun process. At the same time, we have eliminated all of the normal costs that jewelers typically incur: expensive real estate and operating costs for antiquated stores, millions of dollars of inventory that gathers dust in showcases, and marketing campaigns that make the experience feel even less person at a massive expense. By removing these costs, we can create a beautiful ring that tells a story at a price that provides clear and demonstrable value relative to the other off-the-shelf and “custom” options.

What if she doesn’t like the ring, is there a return policy?

If she doesn’t like the ring, we will not stop until it is the ring of her dreams.

Can I use a family diamond?

No, you cannot use a family diamond. It is important that we select a diamond that we know to be beautiful, rare and responsibly sourced, that’s why we’re proud to partner with Forevermark. We offer you a selection of these diamonds for you to choose from, to use in your ring to tell your story.

I don’t live in NY. Is that a problem?

That is not a problem. More than half of our clients are based outside of the tri-state area. We use technology to communicate with you and show you sketches, diamonds and the final piece of jewelry just as effectively as if you were sitting across from us. We provide all the tools and information necessary so that we can effectively work together to create an extraordinary ring.

Does every ring have to tell a story?

Yes, every ring has to tell a story. The story does not need to be elaborate or fairy-tale like; in fact, it is often the simplest things that mean the most. These simple things can often be woven into the design of the ring in discreet, beautiful ways.

I want to propose in a week. Is it still possible that we work together?

It may be challenging given our unique process, but nothing is impossible. Give us a call (917.399.3694) and let’s see what we can do together in the time we have.

My fiancée doesn’t like her ring I purchased from elsewhere. Can you do an upgrade?

We cannot do an upgrade. My recommendation is that when you are ready for a completely new ring that tells a story, give us a call and let’s talk.

Do you accept other currencies?

Yes, we do accept other currencies. We have a global representation of clients and are more than happy to accept the currency that is most convenient for you.

Can my partner be involved in the process?

If you want your partner to be involved, there is definitely a way. Call us and we can discuss exactly how. There are many ways that we can involve your significant other without giving away the romance and the element of surprise. Give us a call, and let’s work through some options.

Can you meet me in my home city?

Our team travels the world to meet clients and to find gemstones that are worthy of the stories we tell. Let us know where you would like to meet, and we will do our best to accommodate you. That said, we always prefer New York City, where we are located.

Do you make commitment rings?

Yes, we would be honored to create a commitment ring, and happy to follow a slightly modified process than our traditional engagement rings. Give us a call, and let’s discuss the options.

Do you finance rings?

No, we do not finance rings. However, if that’s the route you wish to go, we can put you in touch with some of our finance contacts who can help you.

How can I learn more?

We would love to hear from you. Feel free to send us an email: or give us a call: 1 (212) 521-4215